Amazon Prime Big Deal Days

Prime Big Deal Days is Amazon's second Prime-exclusive shopping event of the year, held over two days in October. Think of it as an early kickoff to the holiday shopping season — a chance to grab gifts and big-ticket items before the December rush and price hikes.

Amazon typically holds Prime Big Deal Days in mid-October, with exact dates announced a few weeks ahead. We update this page as soon as the official dates are confirmed.

What to watch ?

Holiday gift categories
— toys, gadgets, gift sets

Home & smart home devices

Amazon devices (Echo, Fire TV, Kindle)
— often discounted again after Prime Day

Fashion & winter essentials as the season shifts

Shopping tips :

A Prime membership is required — sign up (or start a free trial) before the event

Great moment to start holiday shopping early and avoid December price surges

Add wish-list items ahead of time to catch price drops as soon as they go live

Compare with Black Friday/Cyber Monday prices later in November — some categories go even lower then

Get a head start on holiday shopping
— check back here as soon as Prime Big Deal Days goes live for our top picks