Black Friday
Black Friday is the biggest shopping day of the year — no Prime membership required. Amazon typically extends it into a full week (sometimes two) of discounts across nearly every category, right as the holiday shopping season kicks into high gear.
Black Friday always falls the day after Thanksgiving (the fourth Thursday of November), but Amazon usually starts discounts days — sometimes weeks — earlier. We update this page as soon as Amazon's Black Friday week is confirmed.
What to watch ?
Electronics & tech — TVs, laptops, headphones typically see the year's steepest drops
Amazon devices (Echo, Fire TV, Kindle) — often matched or beaten only by Prime Day
Home appliances & smart home gadgets
Toys and gifts, as holiday shopping peaks
Shopping tips :
No Prime membership needed, unlike Prime Day — open to everyone
Deals often start early and run all week — don't wait for the exact day
Cyber Monday follows right after, so compare before buying anything borderline
Set price alerts on your must-have items to catch the real drops vs. fake "was" prices